At any street corner the feeling of absurdity can strike you in the face

As part of Art Licks Weekend 2016, KELDER commissioned James R Ford to create a window installation whilst the site continued its renovation.

A series of text-based works offers a glimpse into the personal reality of the artist; thoughts, ideas and questions jotted down as visual reminders to not be forgotten. However, instead of proposing a future work of art or project, these enlarged coloured sticky notes have become the visual representation of the written thoughts or actions they allude to. Bringing into mind screaming sale-banners of retail window displays, Ford's giant musings are in line with his fascination with perception and the absurd; contemplating the value of things and nothings in art and life.

Whilst at once obscuring the view into the space; the writing also allows the viewer to peer through and witness the debris and detritus inside the space – the becoming of a space.

James R Ford (b. 1980, UK) studied at Nottingham Trent University and then Goldsmiths College in England. He moved to New Zealand in 2009 and currently lives and works in Wellington. He has exhibited widely throughout New Zealand and overseas and in 2013 was winner of the inaugural Tui McLauchlan Emerging Artist's Award from the New Zealand Academy of Fine Arts. This will be the artist’s fourth solo presentation in London.